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Contents

Channel 5 pre-launch Channel 5 old Five logo 2002 Five logo Channel 5 logo 2011 Channel 5 2016
Pre-launch 1997–2002 2002–2008 2008–2011 2011–2016 2016–present


Channel 5 (first era)

1997 (Pre-launch)

Channel 5 pre-launch

1997–2002

Channel 5 1997

Channel 5's original identity was developed by Wolff Olins for the retuning campaign that preceded the channel's launch.

The identity used on screen was developed by Silver Hammer from California, United States.[1][2]

Five

2002–2008

Five logo 2002

Channel 5 was renamed Five on 16 September 2002. The rebrand was created by the agency Spin.[3]

A set of idents, similar to the original ones, was launched in April 2004.

A new look was launched later in November. This time the logo would appear as part of the idents, instead of just superimposed. The rebrand was taken care of by Devilfish.[4]

The final set with this logo was launched on 23 January 2006, but didn't actually use the logo in them. Instead, various words connected to the ident were shown in the same font as the logo. The idents were created by BB/Saunders. [5][6]

New versions of the "words" idents came about in January 2007, with all the words replaced by "five".

2008–2011

Five logo

Five used this logo between 6 October 2008 and 13 February 2011. The design agency behind the rebrand was DixonBaxi.

Channel 5 (second era)

2011–2016

Channel 5 logo 2011

Five was relaunched as Channel 5 On Valentine's Day 2011.

2016–present

Channel 5 2016

The logo was changed in five years but this logo shows the five shapes of the number "5". This logo officially launched on 11 February 2016.

No logo appears on new idents as the five entities appear, that the logo appear separately on break bumpers, and on promos and end-boards instead.

The logo has been criticised to look a lot like Channel 4's logo and Channel 7 in Australia.

Other