Channel 5 pre-launch Channel 5 old Five logo 2002 Five logo Channel 5 logo 2011 Channel 5 2016
Pre-launch 1997–2002 2002–2008 2008–2011 2011–2016 2016–present

Channel 5 (first era)


Channel 5 pre-launch


Channel 5 1997

Channel 5's original identity was developed by Wolff Olins for the retuning campaign that preceded the channel's launch.

The identity used on screen was developed by Silver Hammer from California, United States.[1][2]



Five logo 2002

Channel 5 was renamed Five on September 16, 2002. The rebrand was created by the agency Spin.[3]

A set of idents, similar to the original ones, was launched in April 2004.

A new look was launched in November 2004. This time the logo would appear as part of the idents, instead of just superimposed. The rebrand was taken care of by Devilfish.[4]

The final set with this logo was launched on January 23, 2006, but didn't actually use the logo in them. Instead, various words connected to the ident were shown in the same font as the logo. The idents were created by BB/Saunders. [5][6]

New versions of the "words" idents came about in January 2007, with all the words replaced by "five".


Five logo

Logo used by Five since October 6, 2008. The design agency behind the rebrand was DixonBaxi.

Channel 5 (second era)


Channel 5 logo 2011

Five was relaunched as Channel 5 On Valentine's Day 2011.


Channel 5 2016

In February, the logo was changed in five years, this logo shows the five shapes of the number "5". This logo launched Thursday 11th February 2016.

No logo appears on new idents as the five entities appear, that the logo appear separately on break bumpers, and on promos and end-boards instead.

The logo has been criticised for looking like Channel 4's logo and Channel 7 in Australia